Something about walking through the doors of Target into the brightly lit red and white entryway, an army of red shopping carts all lined up like eager footmen, well, it does something to you. It makes you feel like shopping.

And it seems that everybody has a different method for a Target shop. Some start with the clothes and work their way around to the paper towels and shower spray. Others begin in the grocery aisles, filling their cart with necessities first before wandering into the accessories and stationery. (Oh, the beautiful, affordable accessories and stationery!)

One thing that’s universal, however, is that we all seem to leave Target with a little more than we planned on. Those two or three or seven extra items that just couldn’t be left behind. (Seriously, those scarves!) It’s a constant struggle to fill the cart with need-items instead of just want-items.

We might feel a little guilty for our actions. We came for toilet paper and Scotch tape, but we left with toilet paper and cardigan sweaters, and oops, we’ll pick up that Scotch tape next time. Some of us have happened upon another tactic that alleviates a little of our guilt. That is the buy-something-for-the-kids tactic. A $1.50 Hot Wheel car proves that we are not entirely selfish animals. (We are just mostly selfish animals, and that’s a big difference.)

There’s good news, though. Coming soon to a Target near all of us is the SoCozy line of kid’s hair care. These are need-items that feel like want-items! Toss some of these into the cart, and you look like you’ve really splurged on the kids. (Don’t worry, we won’t tell.)

See? You’re so smart; you should probably reward yourself with a new throw pillow.