Curly hair usually evokes polar reactions—healthy, defined curls are STUNNING, and dry, unruly curls are just SAD. The difference between stunning and sad curls is not a matter of luck, it’s a matter of the right products and the right techniques. That’s why I created my new BOING line of products, formulas that meet curly hair’s specific needs and are easy for parents and kids to use with STUNNING results.
The ingredients in BOING products are what make them so special. They are a special blend of Nature’s best curl-friendly superstars that nourish hair fibers from root to tips, and work with hair’s natural oils to create healthy, gorgeous curls. (Once again, no nasties in SoCozy products!) And—this is my favorite part—the more you use BOING, the better and better those curls look!
Let’s get to know these superstar ingredients:
- Plum Seed Oil – seals and bonds damaged cuticles, making hair stronger as it grows.
- Watermelon Seed Oil – provides natural shine, plus soothes an itchy, dry scalp.
- Arnica Flower Extract – responsible for stimulating hair growth and nourishing the scalp.
- Mango Seed Butter – this natural oil not only smoothes individual hair fibers, but helps them retain moisture. The more moisture, the less breakage.
- Soybean Oil – extracted from the seeds of the soybean, this oil smoothes the hair cuticle and thereby reduces frizz. This means hair starts growing out more healthy, right from the root!
- Olive Oil – your favorite cooking oil adds a silky feel and elasticity to curly hair.
- Aloe Barbadensis Leaf Extract – extracted from the aloe vera leaf, this moisturizes and soothes hair and scalp. Ever used aloe vera on a burn? Same concept. Keeps those curls cool, calm and collected.
- Papaya Extract – this wonder oil loves to smooth and repair damaged hair, improving the tone and texture of hair, making it easier to manage.
- Hydrolyzed Keratin – makes hair stronger by leaving a protective barrier on the hair shaft. This minimizes damage caused over time.
- Hydrolyzed Rice Protein – working from the inside out, this protein penetrates the hair fiber and repairs and strengthens it from within. Brilliant!
- Blue Poppy – works like magic to create a protective barrier on the hair shaft without sticky buildup.
- Algae Extract – no wonder mermaids use it, this sea-based plant soothes, protects and moisturizes hair and scalp.
- Pineapple Extract – beautifully softens and relaxes dry, coarse, disobedient hair, making it more manageable.
- White Willow Bark Extract – works like a salve on damaged cuticles, sealing and bonding them to grow smooth, lustrous hair.
- Ginseng Extract – this superstar is a jolt of life, stimulating the scalp to grow healthy, happy hair.
These ingredients work together to clean, hydrate, and style curly hair in our new Curl Shampoo, Curl Conditioner, and never crunchy, always fab Curl Gel-Cream. It’s been a labor of love to create these products and I’m so excited to share them at last and help transform those sad curls into the stunners they were meant to be!