These products are amazing, especially if you have fine/wavy type 4 curls. After using Aveda for years, I got really tired of spending so much money. Plus, recently, their formulations just hadn't seemed to be as good as they used to be before the original owner sold the company to Revlon. On a whim, I bought So Cozy's Curl Shampoo, Curl Conditioner, and Leave-in Curl Spray. They are absolutely amazing. I have never had shinier, healthier looking hair, and the products don't weigh my curls down at all--a real problem for fine hair with many of the heavy Argan- or coconut-based curl products. My only issue with the So Cozy line is that the smell is sickly sweet and very kid-like. I hope they come out with an adult line with more natural smelling scents--like lavender, rosemary, palo santo, sandalwood, or anything else really besides their current, highy-fruity options. I'd pay double for better-smelling products and would still be saving money from over-priced and under-performing Aveda.