Before launching the new SoCozy look, we spent a lot of time looking for the right images to convey our brand message: “Being you is our idea of cool.”

Our search led us to four talented photographers whose work captures the essence of our message, featuring incredible kids with oodles of individual style and a wide range of hair types, ethnicities and personalities. We could go on and on, but as they say, a picture is worth a thousand words…

Meet: LEE CLOWER

Lee’s work captures high fashion with playfulness and personality, and has been featured in every major fashion media outlet. By the way, that playfulness is 100% genuine. Follow his Instagram feed and you’ll notice that there is usually a child climbing on his back during shoots!

Meet: JATAWNY M. CHATMON

JaTawny’s images practically sing with movement and voice. A true artist in every sense, JaTawny’s strength is in storytelling. In fact, check out her new book Getting Lost, featuring her stunning writing and photography.

Meet: KATRINA TANG

Photographer and director Katrina Tang spends her time split between London and New York. Her photography features a whimsical sophistication and diversity that’s been featured in countless children’s magazines and fashion campaigns.

Meet: AMANDA TIPTON

Amanda Tipton is a busy mom of five and an Army wife frequently on the move. Inspired to record memories of her own kids, Amanda’s talent soon led to a career behind the camera, capturing the beauty and magic of real moments.

It’s been a pleasure to collaborate with these talented photographers to create a shared vision of the SoCozy brand, inspiring kids to explore, find, and express their individuality. After all, SoCozy isn’t about one look, it’s about your look.