The challenges of kids’ hair – Tangles, frizz, flakiness, flatness, bedhead, lice – have finally met their match. Parents now have a go-to that gets the job done fast. Clean formulas that deliver great results every time: SoCozy. If you bottle over 22 years of experience and expertise about kids’ hair, you’ve got the SoCozy line of premium, salon-quality products. Created by Cozy Friedman, the woman who founded the first children’s hair salons in New York City, SoCozy makes awesome hair possible for kids.

Way back in 1992, a friend of mine told me about her cute little nephew’s awful haircut experience at an adult salon. He was scared and began to cry and then, believe it or not, they were politely asked to leave the salon. That was my “Lightning Bolt Moment”. Why weren’t there Hair Salons for Kids? I wanted to create a place that kids would love to visit and where the salon was staffed with experienced stylists who enjoyed working with children, and whom parents would feel comfortable entrusting their children’s hair. I was also disappointed in the products I could use in a kids salon. So much so that I decided I had to create my own. That’s how SoCozy – the first ever professional line of hair care products was born. Made with the finest premium ingredients, gentle enough for kids, and effective enough to make mom’s job a breeze. Twenty+ years and multiple salons later, I’m constantly amazed and touched by the strength of the emotions that our little clients and their parents feel towards us. So many children (and their parents) have a hard time with their hair and it is so awesome to know that we have made a difference.

And yes, Cozy is my real name.