Babies can be fussy and so can their skin - from the top of their delicate heads all the way down to their little toes.

And we know you’ve tried everything to provide relief for their irritated skin. But we bet you didn’t know that 92% of products found in the baby aisle contain at least 1 irritating ingredient – yes, even those products that claim to be for sensitive skin!

Read More
Posted in So Safe Expert Tips

Formaldehyde. You haven’t thought much about this four-syllable word since your seventh-grade science class when you dissected frogs and that one girl almost passed out. You probably still remember the pungent smell. That smell was formaldehyde, a colorless, strong-smelling gas that is often found in water-based solutions to be used as a powerful preservative.

Read More
Posted in So Safe

Put Some BOING in Your Curls

1/13/2016 4:04 PM

The difference between stunning and sad curls is not a matter of luck, it’s a matter of the right products and the right techniques. That’s why I created my new BOING line of products, formulas that meet curly hair’s specific needs and are easy for parents and kids to use with STUNNING results. 

Read More
Posted in So Safe

Aside from Hugh Jackman, one of the best exports out of Australia is the all-around wonder product: tea tree oil. You may have heard of this distinctive ingredient that has been used for hundreds of years as a natural cure for a myriad of health issues, but you probably haven’t heard about the benefits for your scalp and hair!

Read More
Posted in So Safe

You’ve probably heard the word parabens floating around lately. It’s one of those mystery words that has entered the zeitgeist, but with fuzzy details surrounding it. Are parabens dangerous? Is it a scary word? An urban legend? A salad topping?

Read More
Posted in So Safe