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Remember the joys of back-to-school supply shopping? The smell of a fresh pack of No. 2 pencils? The crisp new edges of colorful folders? The thrill of a stack of new books to explore? The possibilities of a brand new school year seem to be embodied in these all-too-important supplies.

Unfortunately, too often these simple joys of going back to school are a burden on families who are unable to fulfill their back to school list. So as kids around the country are gearing up to go back to school, we are stepping up to supply some of that “gear” by outfitting 525 school children (15 classrooms!) with the supplies they need to foster learning and development.  

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A backpack full of school supplies. A classroom stocked with essential tools for learning. A safe place to sleep at night. Wouldn’t it be great if these were things that all children could take for granted?

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Posted in So Cool

Quinoa here. As promised, I’ve got the inside scoop on the launch of Cat & Jack, a new line of funky, fun, designed-with-kids, designed-for-kids clothing from Target. (As if anyone needed another reason to love Target, right?) The event was held July 22 under the Brooklyn Bridge at the Brooklyn Bridge Park and filled with celebs, amazing decorations, hair by SoCozy, and a giant gumball machine that kicked out Target gift cards. I’m thinking of getting one for my house.

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Summer time. The kids are out of school and everyone is enjoying a little time to cut loose. There are no rules: pajamas all day, breakfast for dinner, hair colored in every color of the rainbow. Yes, you read that right. Pink! Blue! Purple! Green! Bet you thought you wouldn’t have to worry about hair dying until the kids were in high school. And we bet you didn’t think coloring your kids’ hair would be YOUR idea either. But we’ve got a fun, easy way to add color that’s not permanent or damaging, but is a ton of fun! 

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It never fails. Less than a week after school lets out for the summer, my friends begin complaining about summer boredom. It’s hard for me to understand, since I have only experienced boredom once (at a Beige Festival I was taken to as an infant that resulted in my au pair Cannelloni being permanently let go). But I have done my best to draw on that experience to come up with some summer boredom busters to help my friends. Because I’m generous like that.

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Quinoa here, reporting from behind the scenes at the dress rehearsal for the launch of the new Cat & Jack clothing line by Target (pronounced “Tarzshay”). I think we can all agree that the only redeeming thing about a new school year is the fresh new fashions that go along with it.

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What’s cuter than a tiny fashionista? Two tiny fashionistas! Have you seen how adorable Megan and Morgan are? Plus they’re fashions are on point – it’s no wonder they’re taking Instagram by storm! Here are our favorite Megan & Morgan looks!

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There’s nothing quite like the joy of a family vacation, and there’s nothing quite like the dread of getting there without pulling your hair out. Traveling with kids can be tough, whether you’re taking a road trip, boarding a plane, or sailing away, but it can be much easier with some simple solves. We gathered the best tips from parenting ninjas who know how to make “getting there” part of the fun.

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Posted in So Smart

One of our favorite recent endeavors at SoCozy has been meeting, teaching, and supporting dads across the globe who are setting aside stereotypes, spending quality time with their daughters and creating some beautiful braids! In honor of Father’s Day, we sat down with some of our favorite real men who braid -- Shawn Watson, Greg Wickherst, Patrick Van Hoof, and Joe Cafeo – to find out more about the dads behind the ‘dos!

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Passionate, dedicated, creative and hard working—those are a just a few of the adjectives that come to mind to describe SoCozy co-founder Scott Gurfein. Not surprisingly, it’s some of the same adjectives that describe him as a dad. In honor of Father’s Day, we sat down with Scott to talk about his favorite subject: his kids, Skye and Jagger.

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