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Babies can be fussy and so can their skin - from the top of their delicate head all the way down to their little toes.

And we know you’ve tried everything to provide relief for their irritate skin. But we bet you didn’t know that 92% of products found in the baby aisle contain at least 1 irritating ingredient – yes, even those products that claim to be for sensitive skin!

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Posted in So Safe

Skin can be sensitive at any age, but our little ones are especially vulnerable. Their skin is 20-30% thinner than fully developed skin. It’s still taking its baby steps - making it especially delicate, fragile, and unequipped to deal with environmental irritants.

When skin is itchy, red, and inflamed, that means it’s been irritated by a skin trigger.

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Posted in So Smart

You think you’ve done it – you’ve finally found something to soothe your little one’s irritated scalp. Maybe it was a product that boasted about being “safe” for sensitive skin – or maybe it was an old wives tale you looked up on the internet…

So then why, a few days later, is your little one’s skin irritated again? Because you’ve only found a temporary solution for their sensitivity – it’s stuck in the cycle of sensitivity.

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Posted in So Smart

#SplashHappy Vacation Checklist

1/26/2017 12:07 PM

No need to lift a finger or stress about the details of this year’s family vacation - we took care of it! We’re sending your family of four on a five night getaway at The Diplomat Hotel in Hollywood, Florida. And did we mention it’s completely on us? Oh, and we made your itinerary, too. Here’s our must do’s for your #SplashHappy Vacation at The Diplomat Hotel.

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Posted in So Cool

Giving Big with Yoobi

1/23/2017 3:23 PM

Ready for a re-fresh on your kiddos school supplies? Next time you're at Target - check out Yoobi. Not only are their school supplies eye catching and affordable -- Yoobi also does a tremendous amount of good for kids across the country.

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Posted in So Cool
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