It’s turkey time! We’re kicking off our third annual Turkey Hand initiative benefiting WIN. With a staggering 80% of the homeless population in NYC being families, WIN shelters provide a safe place to nearly 4,700 women and children in our hometown.


Need a little inspiration? Check out some of our favortie turkeys from years past.


WIN is near and dear to our hearts because of transformative effect it has on the lives of moms and kids in our backyard – especially with 51% of homeless children being under the age of 6. The services WIN provides to our community are critical to helping women and children stand on their own.

We’re proud to enter our third year of partnership with WIN. In addition to our Turkey Hand initiative, we’ve contributed to their holiday clothing drive, and hosted a special Mother’s Day event for the moms of WIN. We hope you join us in supporting WIN and encourage you to get involved in your own communities as well!

Our Goal: Our goal is to raise $2,000 this year to benefit WIN. The turkey hand initiative is more than just creating – it’s a way to show our kids how it’s #SoEasy to do good!

Get Involved: We’re inviting all of you to decorate turkey hands with your friends and family. Share them with us on social media using hashtag #SoCozyHoliday. For every turkey hand shared, we’re donating $5 to WIN shelters.

So break out the crayons and construction paper and spread the word to your family and friends – let’s make a difference together this holiday season!